Hardwear

Now and again I come across a commercial that strikes my fancy. I mean if you gotta sit through the damn things, at least you should be entertained, right? A unique idea, interesting locations, good photography, wit and/or humor, and of course sex are all ingredients of a successful advertisement. It is rare indeed when all of these elements come together in a single ad. So, kudos to the folks at Scruff’s Hardwear, manufacturers of construction clothing in the UK, for this outstanding commercial.

Pretty well done, eh? Gotta hand it to the Brits on this one.

But, you may have noticed I tagged this post in the “humor” and “politics” category. If you are wondering why, I’m glad you asked. It seems that the attractive blonde woman in the first vignette went on to become an English teacher at an academy in Manchester. At least until some of her students recognized her from her work in television. She is currently under suspension while the school board decides her future at their institution of enlightenment. You can read about it here. Pretty f’d up in my view.

Speaking of ads, here’s a photo of a Target billboard in Times Square.

target.jpg

Believe it or not, this innocuous advertisement has the feminists loudly complaining that the model’s placement “objectifies” women. Umm, I don’t see that, do you? Amy Alkon has a good post on this subject that shines a bright light on the ignorance of our would-be liberal overseers.

As a commenter on Ms. Alkon’s blog notes:

I’m sure it’s a great comfort to the women in jail in the Middle East for the “crime” of being raped that Western feminists care so deeply about the placement of a well-paid, fully dressed model on a corporate billboard.

Precisely.

1 thought on “Hardwear

  1. You really need to check your facts. The blogger who complained about the ad is not a feminist but a conservative who runs one of those blogs about protecting our youth from sexually subversive advertising, the media in general, etc.

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