Me, I don’t find the word (or the body part) dirty or otherwise offensive.
Back home in the USA the television networks have forbidden use of the word “vagina”. This ad substituted “down there” for vagina, and was still turned down by two networks. Give it a watch, I thought it was funny to see the Kotex folks mocking the industry advertising euphemisms for “feminine hygiene products”.
More info on the controversy here, and I loved this quote:
Not sure if this banning is sexism or not. I remember some of those Viagra ads which were chock full of double entendres about sustaining a woody. But I think it’s probably more about prudish attitudes. After all, if we start talking about vagina’s on TV, the whole moral foundation of great nation is at risk. Or something.
By the way, if anything, Korean ads for “sanitary products” are even more subdued.
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John McCrarey: Yeah, it all looked good.